Gala Bingo’s New Advertising Agency

Gala Bingo and Coral group have the Red Brick Road Advertising Agency to handle all the advertising requirements across the entire group. Initially they were appointed in December 2006 but they have only been working for the clubs on a project basis, but their appointment was made on a permanent basis earlier in 2007.

The promulgation of the Gambling Act has been instrumental in opening up marketing opportunities for the gaming industry that were never before possible, and a s a result of this the gaming industry is going to need to make full use of professional consultations with advertising agencies if they are going to stay ahead of the game. This focus will attract some very healthy competition, particularly as the gaming industry is now allowed to advertise on television.

The object of the Gala Bingo campaign will be to promote and expand the appeal of bingo to a larger audience within the modern leisure sector.

This campaign will first appear in Scotland and will be going National by January 2008. The campaign is going to include TV commercials, sheet posters, radio and national press with the campaign line “Gala Bingo. We say more play” reinforcing bingo as a playful way to spend your time.

The Red Brick Road Agency is delighted with their new relationship with Gala bingo and the Coral group.

Posted: October 19, 2007
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