Parlay Expanding Their Online Bingo Platform

Parlay, one of the leading bingo software developers is looking to expand their bingo platform.  Like all other participants in the online bingo market, they are looking at expansion into different national markets and legal restrictions loosen.

Their new platform, Parlay5, allows for multilingual bingo environments which makes the game accessible to more people.  The software allows for a more interactive environment for players.

Parlay’s new platform will first be used in Italy.  The new platform for Italian players will be the result of a partnership between Parlay and Microgame.  This will be the first online bingo to be offered in Italy and it will give Parlay a good market position to be the first. 

The company is planning the launch in early 2009, depending on the legal situation in Italy.  Italian law is in the process of being changed to include bingo as one of the allowable regulated games.  This isn’t the only launch Parlay has planned for next year.  There is some talk that they will launch a new network in Malta. 

These launches are in keeping with Parlay’s plans to expand into new markets, as soon as regulations allow.  Parlay has become the leading bingo software developer over the past ten years and plans to hold that position in the market.  A Parlay spokesman says the company is particular committed to growth in the European markets.

Posted: October 12, 2008
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