Tombola Launches Marketing Campaign

Tombola, which has recently separated from Sun Bingo and is now running its own site as Tombola, has announced a new marketing campaigned being run by JDA. The new campaign will be carried out in a variety of media to promote the Tombola brand.

The marketing campaign put together by JDA will involve radio, television, press and online ads promoting Tombola. The campaign will also include a £100,000 prize promotion as Tombola tries to grow its customer base.

The new marketing program is supposed to be unique in that it doesn’t rely on the bored housewife which is the stereotype that bingo ads have typically used. The Tombola staff believes that they have a unique approach to bingo in that they emphasize multi-player games, low cost, and community spirit.

Tombola offers its players seventy five, eighty and ninety number bingo. New players receive a £25 bonus for joining. The site has a free £5 voucher in various magazines this month in order to attract new players. Ticket prices begin at 10p and go up to £2 and the jackpot prize for coveralls is £500.

Tombola is licensed in Alderney. Their customer support can be reached seven days a week via free phone between 9 am and 10 pm. They can also be reached by email and will respond within 24 hours.

Posted: September 7, 2008
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