Tombola Announces Affiliate Program

Tombola has announced that it is launching its affiliate marketing program using Income Access software. The software affiliate marketing program is supposed to be officially introduced with a television campaign beginning on August 26.

The television campaign will take place in the United Kingdom and is expected to benefit the affiliates. The new program will offer two kinds of commission structures for affiliates with the choice of CPA or revenue share model with three tiers to each model.

The revenue share model allows the affiliate to share in the revenues generated by the model with the affiliate receiving up to 40 percent of the revenue generated by the player. The funds will be paid to the affiliate twelve months after the referred player has joined the site. The affiliate will receive 30 percent of the revenue on 0 - £2,500; 35 percent on £2,501 - £4,999; 40 percent on £5,000.

The CPA or cost per acquisition model is based on the number of players who join Tombola and spend £25. The affiliate earns £25 for 0 – 25 players; £30 on 25 – 49 players; £35 on 50 players or more.

The television campaign is devised to promote the Tombola brand and to generate interest in the Tombola games and name. The new advertising campaign will consist of promotional banners and advertising messages. Tombola has been involved in the bingo business for more than fifty years. It began offering free online bingo and instant games in 2000. Instant Access has been in business for seven years and has more than 17,000 affiliates.

Posted: August 24, 2008
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