The Booming Online Bingo Industry

The land-based bingo industry has been hit hard by the smoking ban, the issue of double taxation and the limit on high payout fruit machines and the result has been a drop in attendance, a loss of revenues and many closures. Many of these players have switched to online bingo and the online bingo industry is booming, according to The Telegraph.

The head of 888 Holdings, Gigi Levy, says the online bingo industry is currently worth approximately £600 million and is growing. She feels that online bingo suits the lifestyle of many people who are cutting back on their entertainment spending and staying at home more. Online bingo is the perfect form of entertainment for them. For the online bingo operator, costs are low, the number of players is large so it’s very profitable.

The number of online bingo players has doubled in the past year. Online players can take advantage of bonuses and promotions that aren’t available at the land-based venues. Men can play in the privacy of their homes without being surrounded by women so they prefer online play.

Ed Ware of 32Red Bingo says their new site has experienced tremendous growth since it opened six months ago. They are averaging 12,000 new customers per month. Online bingo players spend less than other online gamblers, but they feed into other areas of the site’s business.

The growth of the online bingo industry will continue in the future as more people are attracted to the low cost form of entertainment. So even has the land-based establishments continue to have their problems, many people are happy having their bingo playing online.

Posted: August 10, 2008
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